Winning work
Sales strategy
What you sell, to whom, at what price, and in what order. We start from your last hundred quotes rather than a template.
What you actually get
- A written view of where revenue actually comes from
- Priced offers and a target customer list
- A quoting approach your team can use on Monday
Winning work
Lead generation
Enquiries you own, not enquiries you rent. We fix the channels you already have before adding new ones.
What you actually get
- Channel review with cost per enquiry
- An enquiry line and inbox that gets answered
- A twelve-week plan with named owners
Winning work
Customer acquisition
Turning enquiries into jobs. Most businesses we meet lose more work in the follow-up than in the pitch.
What you actually get
- Follow-up sequence, written for your trade
- Quote presentation and pricing conversation
- Conversion tracked quote by quote
Growing the base
Strategic partnerships
Referral arrangements with the businesses already standing next to your customer — sparkies, builders, suppliers, distributors.
What you actually get
- A shortlist of partners worth approaching
- Introductions made with you in the room
- A simple referral agreement and reporting rhythm
Growing the base
Market expansion
A new region, a new customer type, or a new service line. One at a time, with the numbers that say stop.
What you actually get
- Sizing on the opportunity in front of you
- An entry plan with cost and timing
- Stop conditions agreed before you spend
Making it stick
Sales process improvement
The unglamorous part. Booking, quoting, chasing, closing — written down, owned by someone, and measured weekly.
What you actually get
- Process mapped as it runs today
- CRM set up and populated with you
- A weekly sales meeting that takes 30 minutes
Making it stick
Commercial planning
A twelve-month plan the owner can hold in their head: revenue targets, capacity, margin, and what you will not do.
What you actually get
- Twelve-month revenue and capacity plan
- Margin review by job or product line
- Quarterly review with the numbers side by side