An open-plan workspace with timber floors and warm lighting, people working at shared tables

Business development for SMEs

We help scaling businesses sell more, and build the systems to keep doing it

Highpoint works with owners of small and medium businesses to find the opportunities already in the business, lift revenue, and put stronger foundations underneath the growth. We do the work with you, on the ground. You do not get a report.

Results

Client work, and what it added

Coast Modular

$0 to $7m in 12 months

Built the sales function from scratch — offer, pipeline and follow-up.

Global Solar Solutions

$22M in sales

Owned enquiry channels and installer partnerships in place of bought leads.

PureTap Australia

$50K a month in sales

Customer acquisition and pricing across retail and wholesale.

Kaizen Coastal

30% increase in revenue in 6 months

Rebrand and sales growth for an air conditioning business — new positioning, and a quoting and follow-up process behind it.

Lille Homes

$1M in sales in the first month

A new home building offer taken to market with the sales process running from day one.

Brands owned by Highpoint Consultants

Two businesses we own outright

We do not just advise on growth. We run our own brands, which means we carry the same costs, the same quiet months, and the same consequences as the owners we work for.

  • Lille Homes

    Home building. The offer, the sales process and the pipeline were built before the first customer was quoted.

    www.lillehomes.com.au
  • PureTap Australia

    Tapware and fittings, sold through retail and wholesale, with the customer acquisition work run in house.

    www.puretapaustralia.com.au
32
years combined experience
$200M+
in revenue generated across client partnerships
21
business partnerships
2.7x
average growth across those partnerships

Hands-on

Not advice. The work itself

A traditional consultancy tells you what to do and sends an invoice with the document. We stay in the business while it gets done. Here is what a normal week with us looks like.

We go out on the quotes

Before we change anything, a partner rides along on site visits and sales calls. We listen to how you price, what you promise, and where the job gets lost.

We write the scripts and the follow-up

The call opener, the quote email, the seven-day follow-up, the win-back for the jobs that went quiet. We write them, then sit with your people while they use them.

We build the pipeline in your CRM with you

Stages named after your real jobs, not a template. We enter the first weeks of leads alongside your team so the system survives after we leave.

You have a good business and a sales process held together with memory and a whiteboard. That is the usual starting point, and it is fixable.

What we do

Seven services, in three parts

Most engagements start with one or two of these. We will tell you which ones are worth paying for in your business, and which are not.

Winning work

Sales strategy

What you sell, to whom, at what price, and in what order. We start from your last hundred quotes rather than a template.

Lead generation

Enquiries you own, not enquiries you rent. We fix the channels you already have before adding new ones.

Customer acquisition

Turning enquiries into jobs. Most businesses we meet lose more work in the follow-up than in the pitch.

Growing the base

Strategic partnerships

Referral arrangements with the businesses already standing next to your customer — sparkies, builders, suppliers, distributors.

Market expansion

A new region, a new customer type, or a new service line. One at a time, with the numbers that say stop.

Making it stick

Sales process improvement

The unglamorous part. Booking, quoting, chasing, closing — written down, owned by someone, and measured weekly.

Commercial planning

A twelve-month plan the owner can hold in their head: revenue targets, capacity, margin, and what you will not do.

Industries

Industries we work in

Six trades and operators where we have done the work before, and know what the growth problem usually looks like.

  • Building and construction

    Plenty of quotes going out, no system for chasing them, and the bigger jobs going to whoever followed up first.

  • Solar

    Leads bought from comparison sites at a rising price, with no owned enquiry channel underneath them.

  • Pool building

    A strong summer, a dead winter, and an existing customer base that never gets sold anything twice.

  • Pharmaceutical

    Compliance rules out most marketing advice, so reps default to visiting single sites instead of groups.

  • Mechanical

    Good technicians, jobs booked in a diary, quotes sent when someone remembers, and nobody following up.

  • eCommerce

    Traffic is fine and revenue has plateaued. The growth is sitting in cart recovery, pricing, and wholesale.

Recent work

Two jobs, and what changed

Solar · Sales Performance

Global Solar Solutions

Global Solar Solutions wanted to improve lead conversion and create a more consistent sales process across the team.

Approximately 1 in 3 leads converted

A stronger sales process helped the team achieve a consistently high conversion rate across incoming opportunities.

Automotive · CRM & Sales Operations

Maranello Autos

Customer communication and sales activity were difficult to track consistently, making it harder for the team to understand where each customer sat in the sales journey and what action needed to happen next.

Productivity increased by 27%

The improved workflow gave the team a clearer understanding of each customer and reduced time lost managing disconnected information.

In their words

What owners say afterwards

“We were quoting plenty and converting maybe one in five. Highpoint spent a fortnight going out on quotes with our estimator before they changed anything, which I didn't love paying for at the time. They rewrote how we present pricing and put a proper follow-up system in place. We're sitting around one in three now on bigger jobs than we used to win.”
Ryan HayDirector, H&B Constructions
“Pool building is seasonal and we'd always just accepted the winter drop. They put together a maintenance and renovation offer to sell into our existing customer base in the off months. First year it brought in an extra $340K. Simple idea — we'd just never made the time to do it.”
Rob CallinanOwner, Tidal Pools
“We had good technicians and a shocking process. Jobs were booked in a diary, quotes went out when someone remembered, and nobody followed up. Highpoint got us onto a proper system and, more importantly, sat with the boys until they used it. Revenue per technician is up 31%. Took longer than they estimated, to be fair.”
Craig TolhurstManaging Director, Tolhurst Mechanical Services
“We were doing about $1.2M online and had plateaued for two years. They found most of it in the boring stuff — the abandoned cart flow, a wholesale offer we'd never pitched, and pricing on our top twelve SKUs. Last financial year we finished just over $3M. They were more expensive than the agencies we'd used before and it wasn't close in terms of value.”
Michelle VoFounder, Northline Supply Co.

Tell us what is holding growth back

Thirty minutes with a partner. If we are not the right people for the job, we will say so on the call.

Book a growth call